Business and Tech Guide
There is no doubt that one of the fundamental aspects to measure the efficiency of a marketing strategy is the ROI-return on investment- and one of the last studies has been carried out at the […]
31% of brands increased their advertising investment, and one in four launched new products to the market. Only those capable of creating a difference for the consumer will be able to guarantee the recovery of […]
Advertisers believe that “the falling slope” of advertising investment has “begun to diminish” in recent months, after the second quarter, which was “the worst in the history of advertising”, although they warn that, In spite […]
Dance marketing, this is how this original advertising technique is called, which seeks to surprise the public and the consumer with animated actions where music, set design and dance play a leading role. Its most […]
The world of communication, marketing and advertising is characterized by bringing together and conceiving the best ideas with which to generate emotions, convey messages and sensations. Undoubtedly all these ideas, strategies and actions are conceived […]
There is no doubt that Corporate Social Responsibility (CSR) and Conciliation are fashionable? How are the Information Society and the actions and initiatives that try to reduce the famous “Digital Divide” still fashionable? CSR is based […]
The research company Macquarie Securities has presented a report with the forecasts of the mobile advertising market that shows that the estimated projection of advertising revenues in 2015 will be 14 billion dollars compared to […]
The Christmas campaigns are in full swing and the marketing departments are developing their marketing strategies for next year. According to a survey conducted by Zoomerang and GrowBiz Media, SMEs are increasing their investments in social […]
The CEF has presented its latest editorial novelty. It is the book entitled ” The power of ingenuity. Creative strategies of success in marketing and advertising “, by Luis María Cano Plá. A title that reviews the most effective creative strategies of all […]
The work of all Community managers or professionals of social media and social networks is undoubtedly a challenge that requires constant dedication and monitoring of the information generated through this type of media. It would not […]