Business and Tech Guide
The data is derived from a recent study conducted by the network of communication agencies Worldcom PR Group. Twitter is the most popular social network among B2B companies worldwide, and Facebook is the most used in […]
Most merchants have understood the value of the data of their best customers, but still struggle to organize and use them effectively: 62% cites as their main marketing objective for this 2011 the power “to […]
A large number of sellers and companies will take into account as of this year, include social media in as part of their marketing strategies and 70% plan to increase the budget that will allocate […]
During the ‘The Future of Advertising’ congress held in Madrid, many of the renowned professionals and companies from the world of marketing and advertising met and discussed some of the keys to the present and […]
The concept of classic segmentation is not enough to obtain the best results Walmeric Solutions, leader of the market in providing new business models applied to direct marketing, proposes a new concept to achieve the […]
The majority of consumer companies of origin already develop powerful communication and marketing campaigns to increase their visibility on the Internet and reach the current multimedia consumers. Most companies give importance to the “society of […]
67% of buyers of group offers are women according to a study carried out by the aggregator of offers of the day Yunait. According to this study, the most common profile of buyers of collective offers […]
For all companies, the identification of their most active users and, consequently, their most loyal customers is essential, the realization of specific measurements that allow brands to identify their “best customers” has become an essential […]
Since the Internet came into our lives and consolidated as a new business model where advertising plays a decisive role until now and although not many years have passed, there has been a truly unprecedented […]
According to the data of the last forecasts made by Zenith Vigía, the advertising investment could grow by 2.1% during the year. On the immediate future, media executives are “moderately optimistic” about the future of […]