Five easy SEO tips for beginners
SEO can be a difficult topic to face head-on for any beginner. There are numerous resources, but it can sometimes feel like a case of information overload. Much of this information is out of date, […]
Category: Google
Google launches click confirmation to mitigate the effect of fat fingers
Not long ago, specifically last November, we talked in of the theory of the big toes, which goes to say that many clicks in mobile ads have an accidental origin making the percentages of success in […]
What is Google Slap? How not to fall into the trap?
I think that at this point no one argues that to thrive on the internet cannot live back to Google. Much of the advertising market is grouped in your browser and will continue to set […]
What poker look and google adwords? Lessons SEM
Although first hard to believe, there are times when certain facets or self skills can be useful in areas that have no relationship apriori. Today I will try to do the same with poker and […]
Google’s Mobile Travel Search: are we rabbits in the headlights?
In 2013, Google released a study on mobile search behaviour. The analysis tracked the actual practises of thousands of volunteer participants and revealed a lot of information about how potential travellers use their smartphones to […]
Google’s Mobile Travel Search: Should Travel Firms Be Worried?
In some countries, mobile devices are now used for searching more often than laptops, and elsewhere the gap between mobile and desktop has closed dramatically. This has led to changes in the way that search […]
Google App Indexing: re-engaging with app users
Google is in an interesting position as a company: while it makes a lot of its money from search ads, it is also responsible for the world’s most popular smartphone OS, which has its own […]
Google to place increasing emphasis on app indexing
It was back in October 2013 that Google first confirmed it was starting to index apps in much the same way as websites. This generated a lot of coverage at the time and stimulated a […]
The Merits and Limitations of Social Media Link Building
Social media is becoming increasingly important as a strategy for building links and optimising for search engines. However, there are strict limits to how much this or any other single tactic can really achieve, as […]