Business and Tech Guide
It is usual that within the marketing plan of every company there is a calendar of sectoral events that can contribute to the achievement of objectives of brand awareness, traffic to your website, contacts and […]
The advertising network of Weborama company specialized in the optimization and measurement of internet marketing actions, reached in November the 17 million unique monthly users which means an average increase of one million users a […]
69.2% of consumers consider that quality differences do not justify the price differences between white label products and others. Just over half of consumers say that many or many white label products are used in […]
Omnicom Media Group will be in charge of managing the HP account, following a global contest in which several agencies have participated, among which are Mediaedge Cía, Carat and ZenithOptimedia, which previously managed the account.
For the channels and television networks, the new television scenario presents challenges of an increasing dimension. The challenge comes from the convergence of different vectors. On the one hand, the atomization of the audiences. On the other hand, […]
According to WebVisible’s latest quarterly report, although small businesses continue to spend more on search engine advertising than last year, growth is slowing.
The media are facing a really tough and complicated end of the year in terms of advertising investment. The return of summer has meant a contraction of the market that will turn October, probably, into the […]
The smartphone will be the main protagonist in the management of business events in the future. This is how Grass Roots, a multinational focused on helping organizations improve their business results.
The online advertising and advertising technology company OpenX has announced its partnership with Dentsu, one of the leading advertising companies in the Asian continent. The agreement comes a few months after OpenX will announce its partnership with France […]
Following the results of the success achieved by the advertising campaign of Old Spice, the manufacturer of deodorants and bath products has not only achieved great popularity and brand impact, but also thanks to the […]