Omnicom Media Group will be in charge of managing the HP account, following a global contest in which several agencies have participated, among which are Mediaedge Cía, Carat and ZenithOptimedia, which previously managed the account.
The communication and media strategy that OMG has developed for HP has taken into account all the business divisions of the multinational and has led to concentrate the $ 320 million of media investment in the Omnicom group. To this end, OMG has created a special unit within its group of media for the exclusive management of HP, which will operate under the naming HP @ OMG.
The HP account will be led by Samuel Ferrand, Account Manager for the Corporate divisions, Personal Systems Group, Technology Solutions Group and Image Printing Group of Hewlett Packard, specialist in printing and information, reporting to Pablo Alonso.
About Omnicom Media Group
Omnicom Media Group is the largest media network in the world and manages a volume of media investment in excess of US $ 32 billion. It has offices in 90 cities and has more than 5,200 professionals spread across 63 countries.
Omnicom Media Group has two Media Agencies, PHD and OMD with offices in Madrid and Barcelona and a turnover of 770 Mio. US $ according to RECMA 2008. It has more than 230 professionals organized into seven customer service teams.
OMG has specialists in Research, Special Actions, Sponsorship and Content, Econometric Analysis, Interactive Media, International Management, Direct Response and Strategic Planning. Teams that work in coordination to guarantee the total integration within the actions of means designed for their clients.
The consolidated business volume in its OPERA trade unit enables all GMO customers to benefit from the best commercial agreements with the media.