Research has shown that global marketplace Amazon enjoys the status of being one of the largest websites in the world, with brand names Apple, WordPress, Bing and Twitter up with them. Most businesses won’t have the resources or know how to ever compete with these top-ranking sites, but that’s not to say that you can’t strive to achieve the best for your website and maximise its reach and appeal.
Quality content
Content is key for any website, consumers will rely on content that is up to date, accurate and trustworthy. If you want to maximise your audience potential, make sure that you tailor your content to suit their requirements, in an easy-to-understand, jargon-free format.
If you are aiming to appeal to a global audience, then ensure that your terminology and data are appropriate and recognisable to different markets. If your content is unique and offers value, then both the reader will engage more and main search engines like Google are sure to promote you higher up their rankings.
Build relationships
Growing a website is often about building relationships. By forming connections with similar organisations or websites you can help to boost your site’s profile and increase visitor numbers. Building relationships will often result in organic inbound links and referral traffic to your site, and the better the traffic the higher the chance of conversions.
Get video savvy
According to The Guardian, video is a good consideration for the future of content marketing. Video can give you access to a huge market, and for those businesses looking to increase their global reach, it can offer a great way to attract audiences, often cutting across language barriers much easier than plain text. For businesses, using videos to upload information, or case studies, its often an effective means to get communication across, which might be simpler to achieve than just in text format.
Promotional strategies
A great website will sit idle without some form of promotion, so if you want to expand your reach, then invest in strategies to get it out there. Search engine optimization (SEO) methods can help to get your name and general brand higher up the search engine rankings, whilst using targeted keywords in your data that relate to your sector can also make you easier to find.
It might be a worthwhile investment to use the services of an expert web designer especially if they themselves have a good background in digital marketing, after all once the initial site is built you could then have a similar message go on known as off page SEO.
That will help with executing promotional campaigns. Based in Northampton web design agency is Easiserv. They have over 15 years’ experience in both web design and numerous digital fields. Wherever you are based in the Country try to find a designer near to your proximity.
With the larger search engines continuing to advance their algorithmic patterns to enable the fairest way to show the most relevant sites like Googles latest update known as Rank Brain an artificial intelligent pattern designed to increase user experiences both the initial site and its continued updates are a must if you want to reach the top.
Seek opportunities to grow
When Amazon first started out it was nothing more than a few people packing and shipping off books. Today, it has expanded into different markets, shipping a vast range of products on a global scale. You might not want to become the next Amazon, but if you would like to expand your business, then consider which areas you could move into. If you sell specific products, consider if there are any related products that customers might want. Ask your customers for feedback at all opportunities and listen to what they have to say. You may find that they can give you clues as to the kinds of other things that they would find useful that you could then start offering them.