Your website is your digital shop window and it is the one place where you need to be funnelling all your potential customers and clients to, through your marketing efforts. SEO or search engine optimisation is one way you can achieve this. There are a number of SEO elements that need to be including on your site and you can discuss these with the Web Design Essex company, such as https://www.sixtyeight.co.uk/services/website-design/web-design-essex/ that designs and builds your website for you. Here are some elements for you to discuss with them.
H1 – this is a header that catches your audience’s eye and it should, where possible, contain some of your keywords that you have chosen to promote your products and services. Each page should contain one H1 and it is important that you have these set up correctly.
Meta description – this is the description for your pages and again this should contain the keyword that you hope the page is going to rank for. There is an optimum limit in terms of characters that are contained in a meta description.
Page load speed – this is an incredibly important SEO element as pages are praised in SEO scores for loading at a quick speed.
Mobile friendly – in this day and age with more and more people using their phones to search the internet, it is important that your website is mobile friendly.