The first step to creating a successful website that works positively for your business is understanding exactly what you need it to do. As there are five main types of website, each with its own features, design philosophies and unique purposes, choosing the option that is going to deliver the best results for your business is imperative.
An informational approach
The birth of the Internet brought about the creation of informational websites, of which Wikipedia is arguably the most successful example around today.
The pursuit of delivering information on a specific subject can still be achieved through simple design approaches similar to those that have been used for decades, but there is also the opportunity to experiment with more complex and innovative elements to deliver information as accurately and efficiently as possible.
Ecommerce
With the aim of making a profit for businesses, ecommerce websites can be used to mail products to paying customers as well as directly delivering digital products, such as apps and songs via downloads.
Producing an ecommerce website that provides an impeccable user experience whilst also managing user accounts, stock and other back-end requirements, is a complex process and seeking out a team specialising in web design and development with the appropriate skillset, is imperative. You don’t want visitors looking for Mini Dresses spending lots of time trying to navigate to the right pages. Mini dresses from umay can be found relatively easily without having to click through to too many different pages.
Blogs
Providers of content in many forms including video, images, and text, blogs comprise a series of individual posts, of which the most successful are regularly updated. Although the roots of blogging lay firmly in online journals and commentaries, blogs have now become much more of a commercial entity and are typically utilised to drive traffic to websites via SEO efforts and advertisements.
Custom web apps
Comprising of everything from online video games to systems that calculate and provide personalised insurance quotes, custom web apps implement innovative design elements including cloud technology, which allow its audience to complete specific tasks unique to the business.
The social media sphere
Dominating the Internet arguably more successfully than anyone could have accurately predicted, social media platforms allow users to connect with others, building communities and contributing to conversations. Successfully utilising social media should form an integral part of every digital strategy, as there is enormous potential to connect with audiences in important and meaningful ways.