Five ways to optimise your business website

If you want to succeed in business, having a website is vital, yet a website alone isn’t enough to attract visitors to your site and achieve your goals. Your site must be optimised; here are five ways to help make this happen.

Five ways to optimise your business website

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Know your site’s purpose

Work out what you want to achieve from your website, and use this information to shape the structure of your site, including choosing an appropriate name. Use a reliable web host for storing your site’s data.

Focus on fast page load speeds

Web users have little patience when it comes to searching online, so if your website is slow to load, you’ll quickly turn viewers away. In fact, you only need to be sluggish by a matter of seconds to make users click away. When optimising your site, therefore, keep a check on page load speeds. According to Forbes, you can improve your site speed by cutting out unnecessary files or meta data, use an efficient cache plugin, and reduce your image sizes.

Five ways to optimise your business website2

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Provide content

Content is the cornerstone of any great website, so to rank highly and attract traffic, you must post relevant and fresh content regularly. This could be in the form of blog posts, how-to guides, video demonstrations and content on social media. Just ensure it’s useful to your audiences and not pure sales content.

Make your site responsive

In this day and age, if your website isn’t responsive for use on a variety of devices, you could end up trailing behind your competitors. A responsive website automatically adapts for use on different devices, so you can be assured it looks good and provides a great user experience. This also means that you only need to carry out a single update when making changes to your site. Consult experts such as, who offer web design in Sheffield and elsewhere, to make your site responsive.

Effective calls to action

To optimise your website and achieve your desired goals, you need to provide clear calls to action on your site that your users will be able to easily find and understand. Direct actions, such as “call now”, or “get a quote” are more effective than indirect requests. Make your call to action buttons stand out so viewers don’t need to trawl your site to find what they need to do.