The difficult economic situation that crosses our country invites to look for valves of escape. Recently the Ministry of Development was in favor of promoting tourism as an “engine of economic development”.
E-commerce is also benefited by this trend; In fact, experts highlight tourism as the economic sector with more presence in electronic commerce could the Social Media contribute to it? Of course!
More than 50% of internet users visit web travel when deciding their holidays. Based on the data provided by IAB, 81% turn to them for information and ideas on which places to visit. They are the ideal medium to access much of the varied offer of the sector.
In addition to finding information, the online medium also has a high degree of conversion. 84% of the participants in the Barometer of Social E-commerce in our country declared having contracted some type of tourist service.
Social networks are also part of hand luggage. 74% of users visit their social profiles while on vacation, according to Mdg Advertising, while 76% of users share their photos in their social profiles. Of these, Facebook is the candidate chosen by 52% of users; While Pinterest is becoming more and more prevalent, 1 in 6 users of travel websites is on the social network of the boards (comScore).
Undoubtedly, Social Media have consolidated as an excellent channel of communication and a great tool to develop all kinds of actions to benefit your business. The Internet is now the starting point of the new tourist, the traveler 2.0. And because of that, The experiences of prescriptors and satisfied customers have positioned themselves as the best reference to put in value to the companies that have known to take advantage of their potential through a planned strategy. The Social Media consolidates like source of influence when hiring the vacations . 2 out of 3 online travel consumers visit social networks to share their experience, according to Four Pillars this summer.
Content Marketing and Tourism: The power of other travelers’ experience
Web 2.0 has given the power to users to generate content, and these have not wanted to pass up the opportunity to take advantage of it, have not been slow in transforming into an active audience, partly motivated by the human being feels the need to relate.
The tourism sector is especially sensitive in this regard, when you are planning a trip, you talk to your friends, who are willing to tell you their experiences and recommend places to go, in which hotels to stay and of course, where to eat. Instinctively you follow their comments and directions, they influence your final decision.
The users look for in the tourist blogs and social networks related to the sector its source of inspiration. They are the “friends 2.0”, whose experiences will be taken into account when planning a trip
Consumer opinions have a high degree of reliability. Indeed, user feedback influences, a lot; The tourism sector is especially sensitive to this type of content, since the user does not have previous experience on the product, will follow the indications of their environment, considers the comments of their peers as reliable sources.
Mobile Technology
The mobiles could not miss this appointment with tourism. The importance and impact of technology, the internet and social media in business is already unquestionable. The world of social networks has revolutionized many aspects of the daily life of consumers and also of companies, especially those related to tourism and travel.
According to the information provided by Zanox, the tourist sector through mobile devices experienced a spectacular growth during the first quarter of the year, of no less than 190%. The mobile has become our private travel agent, Four Pillars, indicates that 1 in 3 also uses mobile apps to search for deals and discounts on hotels.
According to a recent study conducted by the trivago comparative prices of hotels in several countries, 71% who need to find a hotel at the last minute do so through a computer, compared to 9% who prefer to use The smartphone.
These data show once again that smartphones and mobile devices have begun to gain ground in the tourism and travel sector, becoming essential tools for many travelers.