webrooming | Generation Guy

11 Dec, 2023

The webrooming is imposed on the showrooming

July 29, 2016July 30, 2016 g77Ff

Webrooming, the tendency to discover products through internet and search online information on those relevant to consumers is an increasingly common practice, which particularly benefits the retailers. A diametrically opposed to showrooming activity, the threat […]

Consumers prefer to webrooming before showrooming

July 5, 2016 g77Ff

One of the common fears of those responsible for physical stores is becoming simply window in which to see the products after consumers buy online. In recent years several studies have shown how showrooming was […]