Why You Need to Build a Responsive Website

If you’re looking at rebuilding your business website and about to hire a web design agency to help you to do the job, it’s time to know about responsive website building. Our quick guide will get you up to speed.

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The fact is that business website owners can never predict how their users will access the website, which device they will use and what type of connection they have. For this reason it is essential to ensure that all websites are built with optimal performance considerations.

Users have minimal patience in the online world and won’t pause while a page is loading. If a site takes more than a few quick seconds to carry out an action, they are very likely to move on. Attention spans are truncated in the digital world.

Building user trust

User trust can be built more effectively with a reliable and high performance website. This is because, if the site looks good and offers a great user experience, customers will have a good reason to return. The easiest way to optimise this experience is to keep web pages light and minimal.

This is particularly important in sectors such as home improvements and Cheltenham Decorators such as http://jsdecorating.co.uk/. This is because when looking at products that affect a persons home or personal looks they want to know that they have chosen the right company that can be relied upon.

Reducing file sizes

To bring file sizes down, exporting them from graphics applications and sizing them for web is ideal, but most designers will now also use resources such as TinyPNG to strip out additional technical data and further cut file size. Other packages such as Adaptive Images help to make images adaptable for connection speeds and varied devices.

Happily, these technical considerations are ones for developers to worry about, but as the client you can make things easier by requesting features that make sense. For example, don’t insist on animations or changing scripts that take up bandwidth and time. Allow the developer to design for mobile devices first and be open to static and simple designs that optimise performance.

Don’t be afraid to change your own perspective of what makes a ‘good’ website, and you’ll reap the business benefits.