There are many different elements that go into establishing and growing a small business, however the importance of having a well-designed website to support your business cannot be understated.
Your website will quickly become the core of your marketing strategy. It will be the place your customers refer to when they are seeking information about your products or services no matter the time of the day, as well as the place where you can communicate the core values and history of your company.
Many business owners are not familiar with the intricacies of websites, and as such may be reluctant to invest in professional web design services. Equally a business may already have a website in place without a solid understanding of how to ensure it is an important business asset that is working successfully.
Successful agencies specialising in web design in South Devon, such as http://www.igoweb.co.uk/igoweb-website-design/website-design, understand the importance of great design and regular maintenance. Here are some tips to keep in mind when reviewing whether your website is working for your business.
Your website should be both easy to read and easy to navigate. Avoid communicating too many messages at once, and don’t hide important information on pages that are difficult to access. Avoid overly decorative fonts and make sure that your core business message is clearly conveyed within the first few minutes of accessing your website.
2. Keep it current
A regularly updated website shows your customers that you are passionate about your business. Ensure that your contact information is always up to date, as well as regularly updating your content to ensure that it offers high quality advice and new information for your customers.
Having a website is imperative, but so is ensuring that all your potential customers can find it, which is why SEO is so important. This Business Insider article demonstrates that even basic SEO can make a big difference, and spending some time learning the basics can vastly increase the online reach of your business.
4. Call to action
Make it clear to your potential customers how your products or services will benefit them, and plainly direct them to the page that will allow them to learn more or get in touch with you to discuss things further.