It is important to get the price right when you list your property. It is important to strike a balance between pricing your property too high and not leaving any money on the table. All of us want to sell our house for the best price. Most people’s home is their largest investment, so they want to get the best price possible.
The amount that you can sell your property for will impact the budget available for the property that you wish to purchase. For Gloucester Estate Agents, visit Murdock and Wasley
How can you tell if you are doing it right?
- You should schedule regular viewings. This is especially important in the first 4-6 weeks when the listing is brand new and is being promoted the most on online platforms, and by your agent’s buyer database.
- Call your agent regularly. You should call your agent every week for them to give you updates on marketing the property and feedback from viewings. If there are no viewings or no feedback from these viewings to provide, your agent won’t have much to tell you.
- There are some offers. They may not be of a level that is acceptable at this point, but the fact that they are on the table for negotiation shows there is interest.
You should expect your agent to call you in the next few weeks and suggest a price cut in order to move things along. If you are in this situation and you have almost no interest in your property from buyers, it is likely that you may have set your price too high.
What Should You Do?
- Arrange a meeting with the agent. Their market knowledge and expertise will give you valuable insight into the success of your marketing campaign.
- Reassess – Your agent should be able indicate where your property is located within the market. This will allow you to discuss the price.
- Relaunch – Decide on the best strategy to relaunch your property with new marketing materials, promotional campaigns and pricing strategies.