Eight Advantages of a ‘Mobile First’ Strategy

Smartphones are taking over the world, so when it comes to developing any kind of communications strategy, it makes sense to take a ‘mobile first’ approach. Here are eight reasons why this is essential today.

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Improved UX

Winning over new customers and retaining existing users means making sure that the experience is up to scratch. Embracing mobile tech makes this possible in the modern era and is especially useful at a time when more people own connected handsets than ever, even if some are attempting to manage their usage more and take responsibility for how much time they spend engaging with digital services.

Holistic Thinking

Desktops may have ruled in the past, but mobility is more important today, and a mobile first strategy will help you to think differently about all aspects of your IT.


Switching to a mobile-friendly communications solution, hosted in the cloud and using voice termination services offered by providers like https://www.idtexpress.com/, is all about exceeding the capabilities of an incumbent exchange solution, not merely replicating it.

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Cross-Platform Compatibility

If your aim is to unify your company’s communications, then factoring in mobile integration will ensure that the entire ecosystem is flexible and inclusive enough to evolve over time.


A mobile first attitude with a focus on cloud migration will let you manage costs better and scale your expenses according to volume requirements, which also means that you can map out budgets much more accurately.


Modern communications solutions with mobile capabilities baked into them are built to be easy for employees to use while also giving decision-makers more control over performance.


When additional features and technologies become available, forward-thinking communications platforms will be able to encompass them effectively and even benefit from drip-fed updates over time rather than being restricted to the hardware limits of an on-site PBX.


While scalability is good for pricing, it also makes a difference when it comes to allowing access to modern communications solutions for smaller organisations that might otherwise have been excluded. So even SMBs can start taking a mobile first approach that lets them compete directly with established rivals higher up the food chain. It is an empowering time for the telecoms industry and one which no organisation should ignore if they want to remain relevant.