Rankbrain and its impact on Website visibility

We’ve already taken a look at some of the most important aspects of web design, singling out consistent navigation, appropriate contextual information and a clear and coherent message as the top three elements to consider to keep your web visitors on-side.

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If you’ve already attended to those issues, there’s no time to rest on your laurels, as we show you three more facts to consider when aiming to attract – and retain – web visitors.

1. Simplicity Is Key

Visitors shouldn’t feel they need an instruction manual to discover how your website works. An article in Forbes makes the point that an eye that is pulled in all directions by animations, text boxes, images and advertisements is unlikely to settle anywhere for long enough to take any notice. A well-designed site should help them to get to the information or products that they’re after quickly and easily.

2. Fast Load Times

All those distracting videos and animations don’t just confuse the eye – they also slow down the speed at which each page of your website loads in the visitor’s browser. Never forget that you have just three seconds in which to grab a visitor’s attention: if they’re still waiting for your web page to load by the time four seconds have elapsed, there’s a good chance that they’re on the verge of clicking away to a competitor’s site instead.

You won’t necessarily need a complete website re-design if your pages are slow to load. You’ll find plenty of talented designers, such as https://www.etempa.co.uk/web-design/, who specialise in Yorkshire web design solutions, who will assess your current site and suggest changes that could enhance your page loading speeds without costing you a fortune. Although it’s money well spent if your website is driving people away from your business rather than attracting them.

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3. They Don’t Want To Spend Time Complaining

Analysis of visitor numbers and behaviour should give you a strong indication of where your website is succeeding and where it is failing to meet visitor expectations. It’s crucial to check that your visitors aren’t leaving your site because they can’t find what they’re after, but bear in mind that few people will get in touch to inform you about the reasons for their dissatisfaction, so it’s down to you to find out.