Over the last ten years, online advertising has proven to be an extremely successful way for businesses to connect with new audiences, boost engagement, and drive sales. Let’s take a look at how HTML5 banners can be used to drive advertising strategies in today’s fast-paced and highly saturated online space.
What exactly are HTML5 banner ads?
HTML5 banner ads are advertisements that use HTML5 files, which can be created using Google Web Designer. It is possible to create dynamic advertisements using a range of tools, including text, drawing tools, and 3D objects.
It is even possible to create engaging animations to capture people’s attention and ensure your advertising is providing enough information to prompt your audience to take the action you want them to take. This means HTML banners can be used in a variety of scenarios, including boosting marketplace engagement, enhancing search engine optimisation (SEO) strategies, and promoting specific products, services, or special offers.
Over the last few years, Adobe Flash has declined in popularity, during which time HTML5 has become the go-to option for businesses that want to create memorable and highly compelling banner advertisements. There are also a number of other reasons why HTML5 advertisements are so popular.
What are the benefits of HTML5 ads?
Image-based advertising has quickly become one of the leading forms of online advertising, with HTML5 banner ads particularly renowned for their versatility. In addition to providing optimal levels of control when it comes to their overall design, HTML5 ads are highly scalable to suit a range of formats and sizes.
HTML5 ads are also responsive and can therefore be used as part of a mobile advertising strategy. This fact is critical because stats highlight that at the end of 2022, 68 percent of people (around 6.3 billion) worldwide were using smartphones.
HTML5 banners provide an unparalleled level of versatility to businesses looking to boost their online advertising strategies. As they support an array of advertising formats, these banners can be used in a variety of ways to serve your core business objectives.