A reputation crisis if you can lose customers
Some may still have doubts to the question posed in the owner, since sometimes it is difficult to know if a situation of reputational crisis has put in check our billing or our sales. In […]
Category: Business Ideas
Increase reputation or brand crisis in social media and networks
The number of reputational or brand crisis in social media is increasing and this is a fact to which brands should pay close attention. This is suggested by a recent report developed by the Altimeter Group […]
Children of generation X: Influential in purchasing decisions
Consumers of the so-called “Generation X” are very influenced by the members of their families when choosing brands and making purchasing decisions both online and in physical stores, especially children who play an important role […]
Groupon, Offerbox and LetsBonus lead discount and coupon portals in the network
The search for bargains and good prices in the network has triggered a 64% audience of discount and coupon portals, according to the latest analysis conducted by Nielsen’s online division. In total more than 7.4 million […]
Social networks are proving to be a reliable source of customer acquisition for businesses
Social Media Marketing is becoming a worldwide phenomenon as one of the main strategies among sellers. Earlier this year, eMarketer estimated that worldwide, revenues from “social” advertising and Social Media Marketing actions, not including the money […]
Retain customers, the main priority in the marketing strategies of companies
52% of marketing executives in the United States and the United Kingdom say that one of the priorities of their companies is to retain their customers, according to a survey by Forbes Insights and Coremetrics. Other […]
The dark side of the force: The reputation of rating agencies or risk rating
The other day I had the opportunity to read an article that has gone largely unnoticed about a sector that I consider to be “the dark side” of the financial systems. They are very notorious, but […]
Small companies willing to invest more in social media, despite not getting the expected results
A new survey published by Webs, reveals that almost 70% of small businesses use some form of social media to promote their business, with an additional 41% that is not yet in them, but plans […]
78% of small businesses will invest more in Social Media Marketing
78% of small business owners said that they plan to spend more of their marketing budget on actions and marketing strategies through social media during this year, compared to what they invested during last year […]
B2B companies will increase their investment in social networks
The data is derived from a recent study conducted by the network of communication agencies Worldcom PR Group. Twitter is the most popular social network among B2B companies worldwide, and Facebook is the most used in […]