A brand is a constant message of who you are. It is your corporate identity and business, and should always be the same, whether on Facebook, Twitter, Google+, your website, or even your business card. This identity is not just a logo; it’s something that people can relate to, that sets you apart from others, connecting with your customers and get them coming back again and again.
Why is it important to create a brand?
If you want your online business to grow, you must create a brand image of the company. Each company has its own, some with more success than others, and when it comes to successful brands, we cannot think of anything better than presidential campaigns. In a very short space of time, they build a brand for themselves, covering all the details that you have below. Think of the Obama campaign, how many you came to know the “Yes we can”?
When consumers want to meet a particular need, not only looking for a product, but seek the best possible quality, and quality in the consumer’s mind it is represented by the brand.
Creating a brand
Name
The first thing you need to think and focus is to develop a name for your brand, which is called Naming. It is best that if you’re not a public person, choose a name that defines what you do, not who you are. Although there are successful people who have built a brand around your name, it is not easy to do, and it is not advisable that you do; your name must reflect your product.
Think about the keywords that best describe your products or services. Then think about how people would look at Google. It is also important that your brand name is short, easy to pronounce, and above all, to remember.
Web design
A visually appealing web is the next step in building a strong brand. You must invest the time and the money to build something decent. If you choose WordPress, you can find many free themes or payment that you can modify to suit your taste and your potential customers.
The main factors that you should consider when you contract your web design are:
- Nice design and in line with your brand.
- Responsive design.
- Good upload speed.
- Intuitive navigation.
- That is SEO-friendly: easy to navigate and track by search engines.
Symbol / icon / logo
The aim of the brand is being recognized by a single image, as with the strongest companies like Nike, Apple or Coca-Cola, and this is achieved thanks to its logo.
A logo is often the first impression of a company, which can affect the perception of the brand by the customer, in their purchasing decisions and in general their attitude towards your product. The logo you can create the personality of your company, what is the message you would like to convey?
When you contract the design of your logo you should think about:
- Their colors.
- His typography.
- That can be adapted to different sizes and materials.
- That works on light and dark tones.
- That is durable, that is, it is not designed simply based on the current trend.
Content
It is necessary to produce content that reflects what your brand, whether tutorials, photographs, lookbooks, videos, podcasts, etc. The contents that you think will help reinforce your message and to create the personality of your brand.
Personality
Finally, and perhaps more important than anything else on this list it is personality. Personality is what makes you stand out from the crowd. People care more for the people than for the business, so it is important that you give your brand a face, a personality, and soon begin to have much success.