Social Commerce: a new challenge for e-commerce

The Association of Digital Economy (adigital) and the consulting agency creative territory, bring together major industry players to discuss the rise of social commerce within the framework of the Ecommretail fair being held in Barcelona

Growth in turnover e-commerce is a reality and if we add to this the rise of social networks we have as a result a new concept: social commerce. This situation is motivating consumers to adopt new consumption habits and that is why there are many companies that are successfully combining social media with online sales. Adigital and Creative Territory bring to the best examples such as Facebook, Munich or Privalia among others, this new practice.

Adigital (Association of Digital Economy) and the consulting agency of Social Media Marketing Creative Territory, organize a #Tc Talks Social Commerce to be held on Thursday March 3 at the ecommretail fair, in order to communicate what this new practice means, contributes and what it will mean for companies in the future. In addition, they will deal with two other areas: social shopping and social sales forces.

Adigital and Territorio Creativo have worked together to create these days (the only ones of this character in the whole fair) because it is a very topical content that not only implies new practices but also, the birth of a new type of users. The success of this #Tc Talks Social Commerce will be guaranteed thanks to the work of Adigital and Tc for bringing speakers from different and important companies such as Google, to discuss their new contributions to Social Shopping and Linked-In as a tool of Social Sales Forces .

Another key topic will be the video as a key tool to improve the conversion rates in online purchases and Dnovae will talk about.

Facebook will also be part of and will deal with the use of new tools in electronic commerce, while the company Privalia will have its experience in Social Commerce strategies. At the end of the day we will see the trends and strategies in the future of Social Commerce and its integration with the Social CRM, thanks to the presentation of Fernando Polo, Creative Territory Director.

“Social commerce will grow explosively this year, among other things, because consumers of social networks like to buy and this makes it the future of online sales. Companies must learn a new way to sell, to listen and to create emotional bonds with the client “affirms the managing partner of Creative Territory.

“In Adigital we have been betting for a long time for the need to integrate social networks into the commercial strategy of any company, with the appearance of the Internet, consumers began to converse with each other, to compare and recommend products and services, and social networks have enhanced this For this reason, brands must be attentive and actively participate in this conversation, in addition to using the multiple possibilities of growth offered by the developments that are emerging in this environment, “said José Luis Zimmermann, CEO of Adigital.