The digital revolution has already had a profound effect on the way that we communicate with each other, and the technology shows no signs of slowing down any time soon.
From online shopping to remote working, digital technology is at the forefront of our daily lives. Nowhere is this more apparent than in the world of digital marketing, which is seeing a host of innovations that look set to transform the industry. With that in mind, here are some of the latest digital marketing trends that we believe will soon be commonplace.
Voice Search
According to a recent article in The Drum, it’s anticipated that half of all online searches will be made by voice within the next two years. Already there are thousands of households who regularly use Amazon’s Alexa and Google’s Echo as their voice assistants of choice, and this is a market that is set to grow and expand exponentially in the coming months.
Chatbots
Most of us will already have encountered chatbots, which can answer customer queries and even provide valuable data about their online experience too, without the necessity for hiring additional customer relations staff. This is a technology which is already widely adopted and is set to grow even further in the coming months, thanks to its ease of use and low cost. Whether you’re in need of a digital marketing agency Manchester, Milton Keynes or Maidstone all have options to consider, but look for one that is completely up to speed with the latest technology for the best long-term results.
AI, Blockchain and CGI
Already renowned as the basis of online currencies, blockchain has trust and integrity built into the platform, which industry pundits claim will make the technology a good option for a variety of uses in the future.
CGI and animations will also become more prevalent, with Digital Marketing Agency Manchester-based HTP Digital already employing the technology to further the marketing strategy of companies within the technology, science and construction sectors.
Influencer Marketing
Social media has brought us the social influencer, who can command and generate much more interest than older and more traditional forms of marketing. Getting your products and services promoted by an online celebrity has far-reaching effects, which is something that increasing numbers of businesses are beginning to understand.