As technology has advanced and the popularity of mobile browsing has surged, the importance of having a well-designed website has increased dramatically. At best a design mistake will disrupt the flow of a website, and at worst it will stop the user from fully engaging with the website altogether. Keep these common mistakes in mind during the design process to avoid preventing your website from reaching its full potential.

Most Common Web Design Mistakes

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Poor Navigation and Hidden Information

When browsing a website, the user ultimately wants to be able to access the information they need as quickly as possible. Your home page should efficiently and effectively communicate your core message and contain a navigation bar that directly links to other key pages. Don’t make it difficult for your customer to learn more about you and your values.

Lack of Responsive Design

Professional agencies engaged in Leicester web design understand the importance of having a fully responsive website. Almost half of all internet searches are now conducted on a mobile device, which is why it is vital that your website looks great and works properly on smartphones and tablets. As The Wall Street Journal reports, a recent update to Google’s algorithm means that non-responsive websites are now penalised, which will have a negative impact on your SEO strategy. Avoiding free website builders and investing in a unique design is worthwhile, because you can ensure that your website stands out for the right reasons.

Not Using Design Elements to Your Advantage

When hiring a website design company such as http://www.leicester-website-design.co.uk/, you are not only hiring someone to build your website for you: you are also able to take advantage of the many years of design experience and knowledge they have built up. They will know the best locations to place important information, as well as how to properly optimise every pixel of space in the footers, sidebars and headers of your design.

Alongside these key tips, ensuring that all broken links are fixed immediately and that your content is consistent and of high quality will help to establish your website as a key resource for valuable information for your customers. The final step should be to install analytics so that you can accurately measure the success of your website and help to easily identify any areas that need some revision.