The concept of classic segmentation is not enough to obtain the best results
Walmeric Solutions, leader of the market in providing new business models applied to ...
A tour company in San Francisco has sued Groupon for misleading advertising in its Google ads. The lawsuit was filed in a Northern District Court in ...
YouTube and the Cannes Lions International Festival of Creativity today announced the launch of 'Good Work', an association aimed at bringing the power of transformation ...
The majority of consumer companies of origin already develop powerful communication and marketing campaigns to increase their visibility on the Internet and reach the current ...
67% of buyers of group offers are women according to a study carried out by the aggregator of offers of the day Yunait. According to this ...
The Association of Digital Economy (adigital) and the consulting agency creative territory, bring together major industry players to discuss the rise of social commerce within the ...
For all companies, the identification of their most active users and, consequently, their most loyal customers is essential, the realization of specific measurements that allow ...
Since the Internet came into our lives and consolidated as a new business model where advertising plays a decisive role until now and although not ...
According to the data of the last forecasts made by Zenith Vigía, the advertising investment could grow by 2.1% during the year.
On the immediate future, ...
The increase in the income of the main social networks are experiencing a constant increase, thus increasing their share in total online advertising spending.
In the ...