Voice search and the new challenges of SEO

How many times have you wanted to move things just to say, or have the ability to double up, since only two hands do not give supply. The frenetic pace that we have leads us to seek solutions that make us life easier. Luckily we have technology, which sometimes serves as a great support. One example has been the significant increase in voice search requests through mobile, a practice that Google has extended to desktop users.

Whether for convenience, time savings or convenience, users of Chrome, in any of its versions, can now speak directly to the great seeker. As reported by Google, this is a feature that allows users to verbally indicate the search terms, avoiding tedious typing on the touch screen, especially if you go down the street. In the case of desktop users, will be a help, especially when it comes to inserting complex search terms, too long, or even if you have doubts about how to write.

Voice search and the new challenges of SEOWhat involve voice search for SEO?

With this implementation, the search is facing a challenge, especially since we do not speak as we write. Thus, Google will have to make an extra effort to understand colloquialisms, complex words and even our pronunciation.Although a priori confident in its ability to provide adequate results to search requests from users. Not surprisingly, already it has Google Voice Search, a prepared to recognize natural language user application. But companies prepared for this new form of demand information are? Does your SEO strategy is adapted to respond?

With this new behavior, keywords go into the background. The SEO strategy now focuses not so much on positioning keywords, and find out what kind of doubts and customers needs are, and what questions can materialize, facing the seeker. All this, of course, later work and offer the best answer.Hence the need to debug the content strategy, providing truly useful answers and quality content.

As if that were not enough, this new commitment to offer talks experience takes users to practice least click unequivocal index visiting a website. One thing that will complicate even more to web analysts to determine the behavior of users on your page and the effectiveness of its strategy of positioning.

This new functionality is global in scope. It is ready to act in 42 languages, with special versions for some countries, such as the English version for the people of India. Google’s intention is to offer all users this option adapted to their own language, which is working on the recognition of different accents and linguistic characteristics of more and more geographical areas.

Although it is still a tool in full swing, and low penetration by users, it is expected to increasingly more internalized this service, which can be a before and after in the way of searching by users and how to obtain information. Something that will certainly affect the SEO business strategy.

Are you ready to listen to your customers?

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