Business and Tech Guide
Interbrand has presented its annual ranking of Best Global Brands in which for the second consecutive year there are two Spanish brands that have a presence in it. Zara , the flagship brand of the Inditex group, continues to […]
Would a surgeon operate a patient without making a diagnosis? So, why do we start a business or launch a product without first knowing the market? This is the great controversy, we think about what business […]
The Muslim market is increasingly larger, 1,800 million worldwide, and therefore, the agency Ogilvy has made the first study in which they have analyzed the favorite brands of this community in hygiene products, food, beverages […]
Just a couple of years ago, rich media ads were on everyone’s lips. How is it possible that the advertisers can not go crazy before this wonder? Thought more than one. Videos, expandable banners, many buttons, etc […]
Although mobile travel bookings doubled in 2012 and smartphones climbed to 60% of the handsets, the fact is that the tourism sector still does not see very clearly that the mobile is the right channel […]
Brands are aware of the need to respond to their fans on Facebook, and strive to respond, but this response is still waiting too long. The “Socially Devoted” report by Socialbakers indicates that during the […]
In February 2008, all US Starbucks stores closed their doors. It was not a simple movement nor were few establishments remained closed and bolted. From coast to coast, 7,100 doors were closed for hours. They […]
Shopping can be exhausting. Wandering the huge halls, surrounded by constant impacts, and people crowded at this time takes a lot of effort.Therefore, not surprising that consumers seek more convenient and flexible alternatives. According to […]
Internet has gone from being an occasional news media to the usual means of buying in some sectors, a clear example is the online purchase of airline tickets. But that’s true for all products and […]
Under the title “There is no luck, only in business planning” started this post. Many people have the mindset that things go well because other people have better luck. In fact, the existence of luck or […]