Business and Tech Guide
Over the last five years, the UK park homes market has grown significantly, with around 250,000 prefabricated single-storey houses sold. Perhaps this is not surprising, given the high cost of traditional houses that keeps many […]
I receive new offers every day of products and services at scandal prices. These companies offer everything from services such as restaurants, travel, spa or cooking classes to products such as clothing, footwear and even cars. […]
We have talked a lot about the “consumer experience”. Building its meaning from the unique and individual perspective of each one of us. Shelling the term to squeeze it, in search of a new point of view, […]
The consumer’s x-ray is clear: 68% are impulsive, and of these, almost 81% are women. Consumers are influenced by discounts and offers and by the mood, according to a study conducted by the marketing consultancy RMG […]
Customers increasingly demand “customized” solutions and force companies to create “mass customization” models. The “markets of one” require personnel of attention to the public capable of “acting” different characters in front of different consumers.
It has been a few days since the cities and towns of half the world have dressed for Christmas. Before, even, that the first lights and ornaments filled the streets with color, the first Christmas purchases […]
A new study conducted by the Federation of Associations of Advertising Companies of Andalusia indicates that new technologies are a safe conduct that guarantees the employability of professionals in the sector. The research “Marketing and Marketing through […]
One of the first symptoms of the imminent massive success of a brand or product is the appearance of fakes or copies. The fakes are concentrated in a few dozen brands, usually luxury. They are usually […]
Some may still have doubts to the question posed in the owner, since sometimes it is difficult to know if a situation of reputational crisis has put in check our billing or our sales. In […]
The number of reputational or brand crisis in social media is increasing and this is a fact to which brands should pay close attention. This is suggested by a recent report developed by the Altimeter Group […]