Archives for Business Ideas
I receive new offers every day of products and services at scandal prices. These companies offer everything from services such as restaurants, travel, spa or cooking ...
We have talked a lot about the 'consumer experience'. Building its meaning from the unique and individual perspective of each one of us. Shelling the term to ...
The consumer's x-ray is clear: 68% are impulsive, and of these, almost 81% are women. Consumers are influenced by discounts and offers and by the mood, ...
Customers increasingly demand 'customized' solutions and force companies to create 'mass customization' models. The 'markets of one' require personnel of attention to the public capable of ...
It has been a few days since the cities and towns of half the world have dressed for Christmas. Before, even, that the first lights and ...
A new study conducted by the Federation of Associations of Advertising Companies of Andalusia indicates that new technologies are a safe conduct that guarantees the employability of ...
One of the first symptoms of the imminent massive success of a brand or product is the appearance of fakes or copies.
The fakes are concentrated ...
Some may still have doubts to the question posed in the owner, since sometimes it is difficult to know if a situation of reputational crisis ...
The number of reputational or brand crisis in social media is increasing and this is a fact to which brands should pay close attention. This is ...
Consumers of the so-called 'Generation X' are very influenced by the members of their families when choosing brands and making purchasing decisions both online and ...