When is it a Good Time to Rebrand?

The question of when it is a good time to rebrand is a tough one for many companies. When is the right time to rebrand is really dependent upon your current situation and what type of business you are in. If you have been trading with the same clients for years and there has been very little change, then rebranding may be the right move for you. However, if there have been major changes in the company, you may want to wait because you want to make sure that the clients you are servicing really know what you stand for.

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The good time to rebrand would be when your company or organization has experienced a new development and the old image just doesn’t seem to do it anymore. Many businesses will try to rebound when they have changed their logo or got a new slogan, but that is not always a good time to rebrand. The problem with this is that when you change your logo, it may not fit with what you currently have. Perhaps the logo looks like a different colour or has a different shape to it. You need to make sure that you have the right image in place so that it can be properly communicated. For help from a Brand Strategy Agency, visit Really Helpful Marketing, a leading Brand Strategy Agency.

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When is it a good time to rebrand? When you think about it from this perspective, it is more of a question of when you want to change things around. When you start to feel as though the brand that you have created for your business no longer represents the image that you want to portray, then it may be time to look at revamping and branding your business.

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