Whether you have a personal blog as if you run a corporate blog, indeed there are many actions that measure within a blog. Comments, fans, visits, sources … but there are actually a few metrics that are really important in a blog for measuring performance. If you succeed with these metrics and organize properly in a minute and you can evaluate if you are going in the right direction or not.
First of all, there are certain preliminary tasks:
- Define the objectives of the blog: you cannot speak of performance without knowing where you want to reach (visibility, win customers, sell courses …).
- Set reasonable deadlines depending on the effort and hours that you spend the blog (for example’s picky about the goals because I write a newspaper article Monday through Friday, if you spend less must be placed in context).
- Get some references on the subject of the blog. If it is a very competitive industry for example have to know to know what to expect in terms of performance. If technology, marketing, productivity, travel or fashion and entry will have to know that the context is demanding.
Key performance metrics to measure your blog
Get to the point, depending on the type of blog can vary but these are often very important in most:
1-% Rebound: This is the% of visits come to a page of your blog and within seconds they leave. If it is high it is bad news, it will mean that your content is not interested or not users expected. In a blog it is usually higher than a website. Reference (grab it with tweezers), more than 80% can start worrying.
2- Number of visits and number of page views: The first little comment. The second if does not exceed 1.5 for example means that your blog encouraged not to read more than one article per visit. This can be improved with some plugging of articles for example if you use wordpress.
3- Visits Traffic source: Here it comes to segment the data and catch a history of each traffic source to know what are the most important for your blog and what outstanding issues have: to improve SEO, viral social networks ….
4- Conversions within the blog: What do users want on your blog? Subscription to the newsletter, download a document to buy a course … These are “your conversions” in the blog. When you are clear you should enter these two tasks:
- It segmenting this figure with what you think is interesting, the most common is: traffic sources, country and device (computer, mobile …).
- Set these objectives account Google analytics blog. Watch this tutorial to learn how it works:
5- Average duration per session: This is very important in my opinion to see the quality of your content. If you have many views but are short on page one of two things: either the article was short and not just engage. A very healthy exercise is to see what the pages where the user spends more time are. You go to your account and follow this: behavior / site content / all pages. When you have the table you click on the column page for time you see the pages that capture interest. The table has to be something like this:
6- Engagement Blog: The more participation by users, better quality content. That does not fail. With the engagement must look:
- Comments on the blog.
- Comments on social networks.
- Likes “shares” + 1’s…
Well, if we pull the thread but there are many more metrics that have defined these are often important and will give you much idea of what necessary to further improve performance.
Would you add any metric else? Any questions on this subject? Do not be shy!