According to the data analyzed after a survey conducted by JanRain, 54% of consumers say they can leave a website and not return when they request a registration as a requirement before making their purchases online. In addition, 26% of consumers surveyed prefer to access a different or alternative site if possible. In the same way, the proportion of those who will complete the registry decreased by 44% during the last year.

In fact, 90% of consumers say they have left a website when they forgot their access information, instead of retrieving that information. A similar proportion says they have given incomplete or incorrect information when creating a new account on a website.

The data also reveals that 77% of consumers agree and support that the sites offer them the opportunity to access a site with their ‘social network data’. In fact, 41% of consumers prefer to use the same name they have in these before creating a new account or using an account for the occasion.

However, half of consumers value positively the possibility that the information or content is displayed in a personalized way to their preferences and interests. In this sense, 50% of consumers recognize that they are more likely to return or return to the site if there is a possibility to ‘personalize their experience’, buy products or services in it (46%) or recommend it among their contact networks (38). %).

At the same time, 83% of consumers consider that social connections could be interesting when making a purchase based on positive or negative comments from other trusted contacts.

The less experienced consumers or those who do not know the advanced details of the products they intend to buy online, are the ones who value the possibility of having ‘comments and social opinions’, since this way their probability of completing a purchase increases if this information results from positive general form.

Nearly 8 out of 10 of these consumers had posted a message or comment about a product or service they liked, compared to 57% of those who are most critical of their opinions.