Many of the myths of the SEO world have become authentic urban legends within the network of networks. Many of them based in part on reality and many others still maintaining the question of whether they will be really true for their difficulty in being tested.

Many of the myths of the SEO world have become authentic urban legends within the network of networks. Many of them based in part on reality and many others still maintaining the question of whether they will be really true for their difficulty in being tested.

One of the most widespread practices among SEO innovators is to mix cause and effect, and it is interesting to see how many believe any information read without first verifying it or verifying if it is really true that afterwards it seems to spread from mouth to mouth in a popular way. an authentic “myth”

Some of these myths have been discussed and explained by the experience of some seo professionals where we will highlight some of the most important.

Send URLs to search engines – Although it is one of the most common recommendations by many SEO professionals or expert webmasters, this task has become an obligatory requirement since the great search engines have their own spiders and robots that search and index your page automatically Often, manual registration in directories or search engines that do not use robots, spiders or tracking systems is not relevant.Use website maps (Sitemaps) – A myth that seems to begin to be understood little by little since its main functionality is to help search engine robots to locate and index our pages correctly. If our website has been well constructed and structurally designed, it will not be necessary since the sitemaps are not relvantes to improve our positioning in the different rankings or search engine results.

Content update – A continuous update will encourage the robots to detect new changes on our website and thus visit our site again in search of new content. This does not imply that our position in the ranking improves. If your site does not need changes and has a good positioning maybe you better not change anything. There are examples of sites that reign in the tops of multiple search engines without changes or improvements for years.AdWords – The popular belief that the use of this type of contextual advertising services according to the cases (improves or harms) our positioning is another great myth. It is NOT true and it is totally irrelevant.

Google will ban your site if you do not follow its Webmaster’s Guide – As if it were a street map this is a clear example of great debates among webmasters. There is nothing in this guide other than applying the recommendations without exceeding some limits and in extreme cases not respecting ethical or abusive techniques.Buying Link Sales In part this has its true part. Google and specifically Matt Cutts likes to scare people a bit with these things. In the extreme case they will not count as a valid link but it is evident that it can not always be proven that they have been bought or sold. What is true is that Google attends the complaints of “ethical” webmasters who submit their suspicions of sites that sell buying or selling their own links and in some cases perform a follow-up on them can reach decisions not very pleasant.

H1 tags and the like are essential to position – Another myth that moves at great speed from blog to blog and word of mouth. Actually the proper use of these labels will not help to position our pages better but it will help the robots to understand “what we are talking about”.Include words from the meta description in the text – to avoid penalties. It is important to note that most of the major search engines such as Google no longer use these tags. Others without exchange like Yahoo take into account the terms or rare words.

Number of words in content or articles – The most appropriate number of words to compose our content according to some opinions could range around 250 words. In reality tampoo is really true since the number of words of a certain length is easier for indexing in the search engines. Also remember that Google stops indexing pages when they exceed a certain weight (around 150k) and not precisely taking into account the number of words.Apply SEO to the long tail – It’s a concept that has recently taken hold in SEO strategies. The interesting thing about this concept is that the sum total of the terms of least frequency can be equal or even higher than the sum of highly competitive terms and more often. But No, you do not need it. The infrequent terms are precisely those that are not competitive.